Organizing an outstanding event is complex and multi-faceted. You must market to your audience, set the schedule and arrange for food and beverage.

In order to measure success and plan future events, you need to gather attendee feedback about your trade show, conference, sporting event or arts activity.

You may require instant reports as an event is going on so that you can fix a customer experience problem immediately. For example, washrooms may need cleaning or the lineup at the snack bar is so long that guests are becoming annoyed.